The Team

Kenny Friede, Founder and Principal

Kenny is a mission-driven, people-first leader who founded Apache Capital Management to acquire, lead, and grow one great business.

Kenny graduated third in his class from the United States Military Academy at West Point and went on to become an AH-64 Apache Pilot and Captain in the US Army.  He served in the military for over eight years and had the privilege of leading outstanding teams of soldiers and pilots.  After leaving the military, Kenny received his MBA from the Harvard Business School and worked as a management consultant for BCG.  Inspired by a passion for entrepreneurship and serving his community, Kenny is now seeking to acquire and grow a great business for long-term prosperity.

Kenny lives in Dallas, TX.  His wife, Morgan, is a graduate of the University of Texas and works in healthcare with patients suffering from Parkinson’s disease and other movement disorders.  Their son, Ryder, was born in 2022 and adds immeasurable joy, laughter, and chaos to their home.  Kenny and Morgan serve in pre-marriage ministry through their church and love being active and outdoors, as does their dog, Reagan.

Investor Team

Apache Capital Management is fortunate to have the support of a highly capable group of investors and CEOs who have experience growing great businesses and the flexible capital to ensure a great transaction and long-term growth:

Noah Swartz

Paul Thomson